Found 176 Gun Advertising Products.
More strategies, tactics and case studies about wine public relations.
Classroom tested, this essentials text meets the Association to Advance Collegiate Schools of Business (AACSB) and the International Assembly for Collegiate Business Education (IACBE) requirements for coverage of perspectives that form the context for business and ethics. Lussier and Sherman have honed and crystallized the complex array of vital issues that business leaders, managers, and employees face in market and nonmarket environments, including balancing stakeholder interests, being socially responsible, dealing with societal interest groups and government regulations, managing crises, establishing media relations, and achieving goals in an ethical manner. Numerous skill-building features stimulate critical thinking by exposing students to real-world business concerns. Among the text s notable advantages: 1) Content presented in a personalized, easy-to-read writing style focuses on how the material relates to readers personal and professional lives; 2) Takes an essentials approach only 12 chapters; 3) Focuses on strategic management and applied ethics puts readers in the CEO/COO or management role to solve problems from an ethical perspective that integrates market and nonmarket strategies; 4) Provides three cases per chapter with multiple case questions applies chapter concepts to a mix of small and large businesses; 5) Includes an optional unique 9-column case analysis table; and 6) Contains application and experiential exercises and ethical dilemmas connects theory, case content, ethics, and management practice. Not-for-sale instructor resource material available to college and university faculty only; contact publisher directly.
The Los Angeles Times recently reported that the word "integrity” was the most looked up word on Merriam-Webster's online dictionary, suggesting that people are looking for guidance in a scandal-driven world. Issues of ethics and the media continue to dominate our awareness and present real challenges in our day-to-day work. This book shows the ethical decision-making process in action using tools of critical analysis and evaluation. Real-World Media Ethics is written in a friendly and approachable voice. It succeeds in offering an honest, frontline-aware and realistic sense of the ethical situations faced by entertainment and journalism professionals every day-in the real world. Most of the other books about media ethics focus mostly on journalism; this book, however, covers not just journalistic ethics but also ethics in the landscape of mass media, including public relations, the entertainment industry, and other forms of visual communication. The author includes numerous case studies about current headlines that readers will already be familiar with, providing realistic and engaging scenarios about when, how, and why ethics count.. Please visit the companion website. This site showcases interviews about the television and entertainment industries, demonstrating ethical principles in practicehttp://booksite.focalpress.com/Perebinossoff(access to the companion site requires registration using the unique access code printed in the back of the book) . Get the inside scoop on ethics from a former ABC executive. Ethical principles are discussed on a case-by-case basis, enabling students and media professionals to evaluate ethical situations on their own. Four industry practitioners share their experiences and responses to sticky ethical situations. Contributions by: Carol Ames, Jeffrey Brody, Brian Gross, and Martin P. Carlson. Companion website showcases interviews about the television and entertainment industries, demonstrating ethical principles in practice
The first in depth study of the Eagle 1:1200 scale plastic model warships produced by Eaglewall Plastics, LTD, Eaglewall's Table Top Navy explores the birth, growth, and death of the legendary model company. The book covers the history of the company, the tie-in with the Eagle magazine, related producers such as the American company Pyro, and probes the mysterious fate of the Eagle molds. The detailed lists of models produced and variations are essential to any Eaglewall collector. This hard cover book is illustrated with over 100 full color images with example of Eagle artwork, advertisements, completed kits, and kit parts.
Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates.
Advertising's best print, design, radio, and television.The One Show Annual, Volume 28 features all the best print, television, radio, design, and integrated advertising from the 2006 One Show. Entertaining and inspiring, this is the must have book for creatives and art directors around the world.
More violence has been perpetrated in the 20th century than in the two previous centuries combined. Understanding and Preventing Violence: Unmasking the Mentality of Human Destructiveness elucidates the mentality of destructive behavior with the hopes that in the future, the trend may be reversed through enlightenment. But in order to choose to be constructive, rather than destructive, there must first be an understanding.This book takes a hard look at an alarming trend. It provides a focused view of the new wave of violence - from the individual to the global levels. It. traces the influence of sexuality and the anxiety of death on human mentality and suggests ways to reverse the increase in destructive behavior. It helps criminologists with profiling and spotting trends and aids psychologists by deepening the understanding of their severely character-disordered or sociopathic patients.The author delves into the reasons and motivations prompting destructive behavior in order to promote a constructive reaction to what has become commonplace in society - senseless violent acts.Aimed at forensic and clinical psychologists, sociologists, criminal defense attorneys and criminologists, Leighton C. Whitaker delivers a work that provides an understanding of the psychodynamics of violence and the role it plays in society.
In Kids Rule! Sarah Banet-Weiser examines the cable network Nickelodeon in order to rethink the relationship between children, media, citizenship, and consumerism. Nickelodeon is arguably the most commercially successful cable network ever. Broadcasting original programs such as Dora the Explorer, SpongeBob SquarePants, and Rugrats (and producing related movies, Web sites, and merchandise), Nickelodeon has worked aggressively to claim and maintain its position as the preeminent creator and distributor of television programs for America’s young children, tweens, and teens. Banet-Weiser argues that a key to its success is its construction of children as citizens within a commercial context. The network’s self-conscious engagement with kids—its creation of a “Nickelodeon Nation” offering choices and empowerment within a world structured by rigid adult rules—combines an appeal to kids’ formidable purchasing power with assertions of their political and cultural power.Banet-Weiser draws on interviews with nearly fifty children as well as with network professionals; coverage of Nickelodeon in both trade and mass media publications; and analysis of the network’s programs. She provides an overview of the media industry within which Nickelodeon emerged in the early 1980s as well as a detailed investigation of its brand-development strategies. She also explores Nickelodeon’s commitment to “girl power,” its ambivalent stance on multiculturalism and diversity, and its oft-remarked appeal to adult viewers. Banet-Weiser does not condemn commercial culture nor dismiss the opportunities for community and belonging it can facilitate. Rather she contends that in the contemporary media environment, the discourses of political citizenship and commercial citizenship so thoroughly inform one another that they must be analyzed in tandem. Together they play a fundamental role in structuring children’s interactions with television.
- More than 1,500 black & white photos- Expanded 64 page color section- Totally updated and expanded to include new information
The Gilded Age—the time between Reconstruction and the Spanish-American War—marked the beginnings of modern America. The advertising industry became an important part of selling the American Dream. Americans dined out more than ever before, and began to take leisure activities more seriously. Women's fashion gradually grew less restrictive, and architecture experienced an American Renaissance. Twelve narrative chapters chronicle how American culture changed and grew near the end of the 20th century. Included are chapter bibliographies, a timeline, a cost comparison, and a suggested reading list for students. This latest addition to Greenwood's American Popular Culture Through History series is an invaluable contribution to the study of American popular culture.American Popular Culture Through History is the only reference series that presents a detailed, narrative discussion of U.S. popular culture. This volume is one of 17 in the series, each of which presents essays on Everyday America, The World of Youth, Advertising, Architecture, Fashion, Food, Leisure Activities, Literature, Music, Performing Arts, Travel, and Visual Arts
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